01
Land & heritage
Mindira Vineyard
A 14-acre working vineyard along the Virgin River, restoring a piece of Rockville’s grape-growing history and protecting the land for agriculture.
Rockville, Utah
Building.
Tending.
Learning.
I’m Jacob Andersen—a founder and Certified Master Architect who has spent more than two decades building software, companies, farms, and places. I care about useful work, strong families, faith, and leaving things better than I found them.
See what I’m working onFounded CrossfuzeCorporate offices across North America, Europe & Asia
130K+Parent accounts served by KidsEmail
1,000+Farm acres across Idaho
700+Pivot-irrigated acres
On the desk & in the field
What I’m working on now.
Some projects have a finish line. Others are responsibilities you keep showing up for, one season and one decision at a time.
02
Education
Zion Academy
A small nonprofit school built for the local community—close-knit learning, good teachers, and a place for students to be known.
03
Agriculture
Jacob Andersen Farm, LLC
More than 1,000 farm acres in Idaho, including over 700 pivot-irrigated acres—shaped by water, weather, crops, equipment, and practical lessons earned one season at a time.
04
Real estate
Zion Holdings
A family of commercial real-estate and hospitality projects I’ve been building since 2016—useful properties, thoughtful improvements, and durable local value.
05
Community
Rockville & Zion Canyon
Supporting a safer, more connected canyon while balancing land stewardship, historic character, community growth, and public access.
06
A browser-based multiplayer remake of Wendell Hicken’s 1991 classic—keeping the original sayings and prices while adding modern network play.
07
Health & adventure
Trailbound
Free race training that moves with you—adaptive plans, team accountability, and a clear route from the first session to the start line.
08
Useful software
ShareTrack
A clearer way to manage cap tables and stock certificates—replacing scattered spreadsheets and paper records with dependable ownership history.
09
A small family adventure game rooted in Rockville—local landscape, playful pixel art, and a story made close to home.
The road here
A few chapters.
I started as a software engineer and became a ServiceNow architect. Along the way, code became products, products became companies, and company building widened into land, education, hospitality, and community work.
Novell
Software engineering, test automation, open-source work, and the first chance to lead a team through complicated technical problems.
Ruby Web
Founded and built a safer internet browser for children, taking it from an idea to a product sold online and in stores across seven states.
Omniture & ServiceNow
Built authentication and integration systems, contributed early single sign-on plugins, and helped establish ServiceNow integration practices.
KidsEmail.org
Created a safer first email experience for children. More than 130,000 parent accounts trusted the service and chose it over free alternatives.
2012–20Crossfuze
Co-founded and served first as president, then CTO. A small group of ServiceNow specialists grew into an international team of more than 800 people, with offices in the United States, Canada, the United Kingdom, Ireland, and the Philippines.
A new chapterOpen Sky
Hospitality near Zion that pairs thoughtful design with a deep respect for the landscape—part of a wider turn toward place-based work.
2022–nowExel Solutions
Co-founded to help organizations turn ServiceNow into practical value through architecture, automation, consulting, and experienced guidance.
What holds my attention
The same questions,
in different clothes.
IUseful technology
I like hard systems problems, clear architecture, and products that give people more confidence—not more complexity.
IILand that lasts
Farms and vineyards teach patience. Water matters. Seasons matter. Stewardship means making decisions beyond a single year.
IIILearning close to home
Schools, teaching, and shared experiences can change the shape of a small community. I’m interested in building those places well.
IVFaith, family & service
Family is the center. Faith is most meaningful when it becomes service. Gratitude is a habit worth practicing.
A little more personal
Success is mostly shared.
The best work in my life has happened alongside family, partners, teammates, teachers, students, and neighbors.
This site is less a résumé than a field notebook. It’s a place to keep track of the things I’m trying, the lessons worth saving, and the people who made the progress possible. I believe gratitude changes how we see the work—and how we see one another.
Build patientlyStay curiousShare the creditLeave it better
